Blum Crypto Review: The Hybrid Trading Platform

As new cryptocurrencies emerge, staying ahead of the curve when it comes to investments, airdrops, and other profitable opportunities is a must. This article goes through the fundamentals of Blum, an up-and-coming cryptocurrency that plans to change the overall trading experience of crypto users. With support from Binance Labs, $BLUM could easily be a game changer in the gamify and trading ecosystems. 

What is Blum?

Blum is a crypto trading platform designed to meet the needs of Gen Z and Millenials. It offers a seamless experience for trading tokens across more than 30 blockchain networks, such as Ethereum, Solana, Binance Smart Chain, and TON. 

According to Blum, 55% of Gen Z invest in crypto. Therefore, Blum tries to capitalize on this growing trend of crypto interest among younger generations. Blum has a very user-friendly design to make trading for its audience feel like “social media browsing.” There is no need to switch apps when trading, be that for memecoins or popular cryptocurrencies like Bitcoin.

To make it more appealing to such an audience, Blum also uses Telegram mini-apps to make its trading features easily accessible, while also providing incentive mechanisms for its users. It uses a ‘mobile-first’ type of experience for traders, making sure that users have everything they need in one place (without switching platforms or devices) to conduct trading activities. 

When it comes to the team, Blum has a lot of expertise on its board. First and foremost, former Binance, Red Bull, and Trust Wallet executives are part of Blum, helping it achieve its strategic goal efficiently. The CEO of Blum is Gleb Kostarev, who previously served as a VP at Binance. The CMO is Vlad Smerkis, and the CTO is Vlad Maslyakov. 

Some of the trading features that Blum has are its P2P fiat trading, the “universal” token access, perpetual futures, multi-party computation (MPC) wallet, token discovery, etc. So far, Blum has managed to create a decent community given that the platform also ensures security and reliability with its token checks to protect users from potential scams. Overall, the trading environment of Blum is secure.

Trading on Blum

One of the key features of Blum is its hybrid setup, Blum uses the benefits of both centralized exchanges (CEX) and decentralized exchanges (DEX), allowing users to access tokens across over 30 blockchain networks. To illustrate, users can also buy newly-released tokens as well as major coins, without having to switch apps (i.e. moving from a cex to pumpfun or photon). 

To put simply, Blum uses the simplicity of a CEX and the security of a DEX. CEXs are convenient, offer high liquidity, but they also are subject to hacks and censorship. DEXs provide privacy and security but can be complex (especially for beginners) and have lower liquidity. So, Blum offers the best of both worlds while providing accessibility via Telegram, 

The Blum MPC wallet allows users to maintain control over their funds and have high-level security for their funds. You can easily connect your TON wallet and check your token balances and transaction history. Beyond that, Blum also provides “Blum Points” through games and tasks. These points are redeemable within the Blum ecosystem while using the MPC wallet. The wallet currently supports viewing balances of tokens such as DOGE, TON, USDT, and many more. The team is planning to expand functionality to sending, receiving, and swapping tokens within the wallet (without using another medium), and integrate popular networks for token swaps. Besides transactions, the wallet can be used for tracking point history, such as points earned from farming and trading activities.  

Blum Community

The Blum community is quite bullish to say the least, and it is helped a lot by the fact that it is backed by Binance Labs. The latter has backed successful projects like Polygon and Axie Infinity and made them community-driven, so Blum is nicely positioned to grow and appeal to a broader audience in the same manner. 

Blum also has a notable social presence, with more than 5.4 million followers on X platform (former Twitter) and receives millions of engagement according to LunarCrush. Hence, it is safe to say that despite the Blum token not launching yet, it has a lot of exposure to the crypto sphere. 

Blum aims to engage users globally by offering content in multiple languages, such as Turkish, Vietnamese, and Indonesian. This approach builds vibrant local communities, making the platform very user-friendly to non-English speakers. 

Blum Tribes

Blum’s Telegram mini-app, the Blum Crypto Bot, serves as an easy entry point for users. It allows users to earn Blum Points without requiring any investment. Users can accumulate points by farming every eight hours, referring friends, or completing tasks. These points can be redeemed within the app for rewards, with future options to convert them into more valuable assets. 

Blum’s community appeal extents through its “Tribe” feature, which lets users form groups and pool efforts to earn points faster. This social aspect of Blum appeals to younger users by offering a space where they can connect and compete in challenges together. Creating a Tribe requires owning or administrating a Telegram channel, verified through the @blum_sigma_bot. Tribe names derive from Telegram groups and remain unchanged after creation. Each Tribe member receives two referral links: one for recruiting new Tribe members and another for general user referrals.

Users can explore various Tribes, switching whenever they wish to find the best community fit. Tribes offer several advantages, such as a 10% point-earning boost and enhanced engagement through community support. Blum plans to expand Tribe functionality with leaderboards, leagues, extra perks, and exclusive rewards for top participants, fostering a sense of competition and camaraderie.

Blum Drop Game

Another feature is the Blum Drop Game, where players earn points by catching items within a time limit. Each Drop Game attempt requires a Game Pass, which users can earn through daily logins. This daily reward system encourages consistent app use by offering incremental rewards over a week. For instance, logging in on Day 1 grants 10 Blum Points (BPs) and one Game Pass, while Day 7 offers 70 BPs and seven passes. After Day 7, rewards stabilize, maintaining a steady incentive for users to log in daily. 

Blum also encourages community engagement by rewarding users who actively participate and refer friends. The Friend Mania campaign, for instance, allows unlimited referrals, with top referrers earning both Blum Points and monetary rewards. This initiative promotes growth by leveraging social networks, allowing users to expand Blum’s reach organically. The $DOGS Edition is another initiative, where Blum collaborated with the $DOGS memecoin. This drop game allows users to earn both Blum points as well as $DOGS tokens. 

This “gamified” approach of Blum helps it get closer to the company’s mission to help it become the go-to platform for crypto trading, whether you are experienced or novice. 

The company launched on April of this year, and ever since, the team has already made a lot of progress, including the introduction of point farming. Some users, however, did express concerns regarding the fairness in earning opportunities, suggesting that influencers have an advantage. 

Blumies, we hear your feedback. Eligibility criteria? We’ve randomly picked 100,000 lucky Blum Users for this Drop. We’ve got a secret ranking system in place. Can’t reveal too much about it. But here’s what we can share that matters: https://t.co/r7cvlQMiQM

— Blum (@blumcrypto) October 14, 2024

However, Blum emphasizes that everyone can earn points based on their network and activity. The app gained over 35 million users by mid-2024 and participated in Binance’s MVP program, and it recently received investment from it. This alone was enough for many to start believing in the fundamentals of the project. 

Marketing Campaign

Having a former Red Bull executive on the team does wonders to the marketing aspect of Blum, which explains the enormous community Blum has created without even fully launching. One of the many marketing moves of Blum was the Pokras Lampas ‘prank.’

Known for his unique “calligrafuturism” art, Pokras Lampas teamed with Blum to ‘prank’ the Blum community. Blum made it look asif the platform was ‘hacked’ by Pokras Lampas and kept the community (even Blum ambassadors) in the dark of what was happening. Then, it was revealed that it was a marketing stunt, which successfully made Blum a key talking point across social media (including TikTok). This collaboration introduced new in-app features for users, including a new app theme, more rewards for the Drop Game, exclusive Telegram and Discord stickers and emojis, etc. 

Roadmap

Blum is currently working on the Blum Meme Pad feature, which is expected to launch in the near future. This feature will allow users to launch and swap tokens, mainly meme and community tokens. This will be the next step for Blum to get closer into becoming the versatile platform that it wants to be. Users will also be able to swap tokens across networks via the Meme Pad. 

With that in mind, Blum is also working on the swaps integration so that users can directly trade their assets via their MPC wallets. In Q4, Blum also promised to introduce perpetual futures and other derivative products for its users. 

Other updates include localizations and incremental innovations within the Blum ecosystem. Blum is expected to launch in the coming weeks as more than 30 million wallets have already connected to Blum. 

We just hit a huge milestone – 30M+ connected wallets to @blumcrypto 😱

But why should you connect yours?

It’s the move if you wanna catch token drops from other projects and be part of the Blum fam 🪙✨

So if you’re not in the 30M+ yet, what are you waiting for? pic.twitter.com/YnKpbE9bOp

— Blum (@blumcrypto) October 3, 2024

The official launch date is not disclosed as of Q1 2025. 

What to Expect from Blum in 2025?

In 2025, Blum could see major developments, especially with potential listings for the $BLUM token on major centralized exchanges. Given Binance Labs’ backing, it is safe to say that we can see Blum be listed on Binance and receive exposure there. Listings on other major exchanges like Kraken or OKX could also be viable in order to increase accessibility for global users. 

Blum has recently secured $5 million in pre-seed and seed funding to accelerate the development of its on-chain trading platform, which already serves over 90 million users. The funding round, led by gumi Cryptos Capital with support from Spartan, No Limit Holdings, OKX Ventures, and others, will fuel Blum’s multichain expansion and the rollout of new features. Blum also won  The Open League’s 6th Season with 2.2 million active wallets and building the second-largest Telegram community globally, boasting 32 million members.

Blum’s 2025 roadmap focuses on enhancing its trading ecosystem, highlighted by the launch of its AI-powered Memepad, multichain expansion, and improved trading tools. Key developments include integrating Solana trading, expanding the trading bot (now the largest on Telegram with over 1 million users), and introducing live streaming directly on Memepad. Users earn Blum Points and Meme Points by participating in trading and platform activities, both contributing to future airdrop eligibility. With strong investor backing, rapid feature rollouts, and an engaged community, Blum is positioning itself as a dominant player in decentralized trading across TON and beyond.

The broader crypto market outlook for 2025 appears bullish due to the Bitcoin halving in May 2024, presidential elections in the US in November, Fed’s quantitative easing, and other positive sentiment factors that could help the altcoin market surge, with $BLUM included. 

In terms of the price, tokenomics information has not been disclosed yet. Some sources close to Blum confirmed that 3.5 Blum Points will convert into 1 Blum token (3.5R), but other sources suggest that the conversion rate is not final yet. Needless to say, many expect $BLUM to have an initial launch price between $0.1 to $0.7. With that in mind, given that less than half of the total supply may be in circulation in the beginning (based on similar projects that launched through the same approach), then we could see more tokens in circulation in 2025. That could hinder the price of Blum, assuming demand stays the same. But with Blum’s continuous developments and community engagement (i.e. having 30 million wallets without launching yet), we could see the price spike in 2025, other things equal.

A price of $3 could be achieved within the year, though this prediction is subject to change as we have more information regarding the official launch of the token, especially tokenomics. 

This prediction is speculative and based on current information and market trends. The potential listings of $BLUM on major exchanges are not confirmed, and there are no guarantees that they will materialize. Additionally, the price estimates mentioned for $BLUM are hypothetical and based on other price predictions based on the current information available and could be affected by factors such as market volatility, regulatory changes, and evolving economic conditions. Investors should conduct thorough research and consider their risk tolerance before making any investment decisions related to Blum.

We believe that understanding our community is vital for informed price predictions. That’s why we encourage token holder surveys to gather valuable insights directly from the community. Such token-gated surveys empower users to share their opinions on platform enhancements, with rewards available for participation. From dictating accessibility parameters to configuring visibility preferences, users can meticulously curate their digital footprint and implement tailored monetization strategies, fostering a vibrant ecosystem for content creators.

Frequently Asked Questions (FAQ)

What is Blum Crypto

Blum is a hybrid crypto trading platform designed for Gen Z and Millennials. It supports trading across over 30 blockchain networks, including Ethereum and Binance Smart Chain.

How Can I Invest in Blum?

You can invest in Blum once the $BLUM token launches on major exchanges. Stay updated on listings via Blum’s official channels.

What are the Risks of Investing in Blum?

Investing in Blum carries risks, including market volatility and potential regulatory changes. Always research thoroughly and assess your risk tolerance.

How to Earn with Blum?

You can earn with Blum by collecting Blum Points through activities, referrals, and participating in games. These points may convert to tokens.

What is the Supply of Blum?

The exact supply of $BLUM tokens hasn’t been disclosed. However, initial circulating supply may be less than half of the total.

How Many $BLUM in Circulation?

Details on $BLUM’s circulation are currently unavailable. Estimates suggest limited initial circulation, which could increase by 2025.

Is Blum a Good Investment?

Blum could be a promising investment due to its growth potential and Binance Labs support. However, investment risks remain, so research is key.

What Will the Price of $BLUM Be in 2030?

Predicting $BLUM’s 2030 price is speculative. Factors like market trends, tokenomics, and economic conditions will influence its value.

Final Thoughts

Overall, Blum is an ambitious platform, with Binance Labs’ backing positioning it well for growth. With innovative features like Blum Points, Tribes, and Meme Pad, Blum aims to create a dynamic crypto ecosystem. The anticipated 2025 market conditions could boost $BLUM. 

However, investing in crypto always carries risks, including market volatility and regulatory uncertainty. While Blum shows strong potential, always do thorough research and assess your own risk tolerance before investing.